pikids Case Study

I developed the initial site map and wireframes for Phoenix International's new website. With over 800 book titles falling into various brands, book formats, age groups, and other possible categories, I helped establish a hierarchy of information and the overall flow of the site. Below is a site map that broke out the products by character, age, and book format.

The homepage wireframe shows how navigational content could be organized in a mega menu. It also provided some ideas for content to encourage sales including featured products and upcoming movie trailers for films that we published against.

The next two wireframes established a user flow following the first click on a navigational element in the menu. In the examples below, the user has selected "Mickey Mouse Clubhouse" under the Disney brand. The first screen would be a listing of all the Mickey Mouse Clubhouse books available. A left-hand side menu contains filterable categories for a more refined search experience.

After selecting a product, the user would be taken to the product detail page shown in the example below. Since e-commerce was not supported by the company, the site only provided links to retailers that stock the product.